Banks that stand apart stand for more than just money.

Branding a bank is an interesting challenge. Most already have established personalities and changing that horse midstream can signal – dare I say it – uncertainty and instability. Banks need to be true to their nature. For Amegy Bank, that meant expanding their legacy of serving Texas businesses and their families. For maverick-minded Bank United, it meant creating a new anti-big-bank movement led by two kooky characters in lime green jumpsuits. You gotta love this business.