Home Services and Warranties
Homeowners have some serious trust issues. They’re skeptical about things like reputation, fair pricing and friendly service. Righteously needy. Home services companies are needy, too. They require constant outreach to the right customers to keep their vans rolling and franchises growing. The work I helped craft for Clockwork’s three service brands kept the customer counts high, and their franchise growth rates even higher.
Clockwork Home Services
Mike Rowe is like duct tape. Sticky and indispensable.
Named by Forbes as one of America’s most trusted celebrities, we brought Mike and his organization on board to help differentiate Clockwork’s three home services brands from some tough competitors – and build brand recognition and trust among homeowners nationwide. Over several years, I worked alongside Mike to pen some fun, hard-working campaigns featuring him and real techs from each service brand.
One Hour “Gassy Water Heater”
During our first shoot with Mike, we created 24 TV spots – three for each brand – did a photo shoot and created some “How-To” videos. He was a champ!
Mister Sparky “Real Shocker”
We took a scary electrical fact and added an extra spark of humor.
Mike Rowe Radio
Who’s Your Guy?
The goal of the second campaign with Mike Rowe was to amplify the idea that our technicians were the real go-to guys for quality service. Once again, we paired Mike with actual technicians from each brand as they went on service trips. He buttoned every spot with the same question: “Who’s Your Guy?”
Who’s Your Guy – Benjamin Franklin Plumbing
“Guaranteed Math”
Who’s Your Guy – Benjamin Franklin Plumbing
“Don’s Moustache”
Who’s Your Guy – Mister Sparky
“Chasing Matt”
Who’s Your Guy – One Hour
“Fan Mail”
Who’s Your Guy Radio
Clockwork Franchise Recruitment
Bringing new business to the business.
Beyond creating campaigns to attract homeowners, we also developed franchise recruitment ads to gin up interest in joining our brands.
Home Warranty of America
Seeds of doubt sow great results for Home Warranty of America.
Questioning the integrity and longevity of a home’s appliances and major systems will fan the fears of homeowners. For Home Warranty of America, we countered those fears with a national direct-response television push that empowered homeowners to “Be prepared, not surprised.” This was the first time HWA went direct to consumers with their message and didn’t rely solely on realtors to sell their warranties.
“Home Warranty of America” :120
Collateral materials were developed to support the campaign.
