Crystaphase. Science with Swagger.
Crystaphase is a niche technical services company specializing in filtration solutions for petrochemical refineries. Analyze the Company’s own molecular makeup and you’ll find an unusual strain of MVRK, #Maverick. No standard industry ads with sunset shots of drilling rigs for this bunch, oh no. They’ve got proven products and expertise to sell – and are far too clever to settle for sameness.
To boost awareness of their technical service expertise, ads for 2020 feature a hidden flap revealing the Crystaphase people behind the solutions.
Creative work included:
Trade show themes and merchandising
New product launch strategy and creative
Employee interviews for ad and website content
Video concepts and scripting