Energizing customers to flip their energy-provider switch.
Selling electricity is simple. Everybody needs it, so what’s the big deal? For starters, it’s not one big deal. It’s hundreds of competing offers with full-scale marketing that changes every quarter! Call me crazy, but I get charged up by that kind of quick-turn, low-budget challenge.
Direct Energy “Lone Star”
For Direct Energy, we put a big Texas accent on what you could do with 12 hours of free power. English and Spanish versions for TV, radio, digital, out-of-home and print.
Direct Energy “Lasso”
Rodeo time in Houston is a two-month event. We created this spot to capture the mood – and thousands of new customers – for Direct Energy/Texas. English and Spanish versions for TV, radio, digital, out-of-home and print.
Direct Energy Outdoor
Direct Energy Radio
DE Canada “The Right Energy for Albertans”
With fierce competition breathing down their flannel-collared necks, Direct Energy needed to reconnect with the people of Alberta on their own turf. TV, radio, digital, transit, out-of-home and event marketing hit home with prospects and lapsed customers.
DE Canada Print
Bus King and Bus Mural.
CPL Retail Energy “What’s So Great About Texas”
A legacy provider in Texas’ Corpus Christi and Laredo areas, CPL Retail Energy hadn’t advertised in years and sales were suffering. Only a rube would use hard-sell tactics in those parts. So, we took the friendly, hometown route to drive offers to South Texans. All TV, digital, radio, print and out-of-home were produced in English and Spanish.
CPL Retail Energy “More Free Time Together”
A close-knit sense of community was just right for helping folks see how CPL’s free electricity offer would mesh with their lives. All TV, digital, radio, print and out-of-home were produced in English and Spanish.
How ’bout we crash a call center?
Campaigns for Direct Energy, CPL and DE Canada saw a powerful boost in call volumes thanks to a direct-response tactic that connected consumers directly with our call centers simply by dialing #250 on their cell phones.
Introductory #250 campaigns scored a 600% increase in calls compared to DE’s past campaigns
300% increase YOY for overall call volumes
Achieved a 26% increase among likely switchers
Saw a 96% increase in Hispanic call volume
Talk about positive energy.
CleanSky Out-of-Home Series
Upstart green electricity retailer CleanSky had a great story to tell and no money to tell it. Their offering was simple: 100% clean, affordable energy. So, we chose outdoor to spread the news and kept them clean and simple, too.
